CREATIVE DIRECTION,

PRODUCT STRATEGY

& INTERIM EXECUTIVE LEADERSHIP

Jaehee Park works with organizations, founders, and investors on creative direction, product strategy, and cultural relevance across luxury, contemporary, heritage, and start-up brands.

Whether navigating a new phase of brand growth, identifying repositioning opportunities, or exploring creative evolution, Park brings clarity and direction to complex decision-making.

Often the challenge isn’t ambition, it's translating ambition into the right structure and culture with a clear operating process. Park aligns vision, product strategy, and operating systems so decisions are practical and actionable, enabling teams to perform with consistency and clarity as the brand scales.

Advisory and consulting engagements range from project-based to on-site or hybrid leadership across short- and longer-term assignments, bringing expertise, structure, and hands-on execution.

BRAND EVOLUTION STRATEGY

  • Re-aarchitect the brand’s position, identity, and short- & long-term brand goals

  • Strengthen cultural relevance while modernizing brand expression

  • Organizational and system building to strengthen capability and speed

CATEGORY & PORTFOLIO STRATEGY

  • Identify competitive gaps and innovation opportunities for Core & Fashion product across categories

  • Rebuild category and product portfolio with merchandising integration

  • Establish proprietary & scalable raw material, technique, and details for cost optimization and product strength

  • Sustainability Integration

360°RESEARCH, DESIGN, DEVELOPMENT & VALIDATION

  • End to end collection design & development from concept to production ready

  • Integrate global trend & market intelligence into brand and product decisions

  • Orchestrate seasonal concepts, color direction, and product narrative

  • Validate assortment balance and image coherence through early styling check points

ART DIRECTION & COMMERCIAL ALIGNMENT

  • Lead style and art direction across showroom, runway, retail, and digital commerce environments.

ART & CULTURAL COLLABORATIONS

  • Advise brands, institutions, and private collectors on collaborations with contemporary artists through Lacasapark Art Residency New York, the cultural platform founded in 2019 by Jaehee Park and Emiliano Casarosa.

  • Identify artists and develop commissions, cultural programs, and exhibitions aligned with brand vision and context.

  • Guide projects from concept through production and installation in retail, hospitality, and cultural environments.

  • Art Advisory at Lacasapark

Services available in English, Italian, and Korean.